Public Relations Specialist WANTED: Rankings, Surveys & Directories (Downtown, NYC) New York City

ABOUT ROPES & GRAY:

Ropes & Gray is a leading global law firm with offices in Boston, Chicago, Hong Kong London, New York, San Francisco, Seoul, Shanghai, Silicon Valley, Tokyo, and Washington, DC.


JOB DESCRIPTION:

The Public relations specialist: rankings, surveys & directories is responsible for managing and executing a plan for the rankings, surveys and directories that the firm, its practices and lawyers participate in--with the goal of building a long-term strategy to enhance the firm's profile through key rankings.


ESSENTIAL FUNCTIONS:
•Leading an ongoing initiative to review a wide spectrum of surveys, rankings and directories, and advising the PR manager and senior director for PR and marketing communications, as well as the firm leadership, on which rankings, directories and surveys to focus on.
•Creating, updating and managing a comprehensive calendar of ranking publications, directories, surveys and awards due dates and requirements.
•Identifying new opportunities through a continual, and proactive, survey of the rankings landscape.
•Developing and maintaining relationships with editors, writers, researchers and publishers of rankings, surveys and directories to serve as an effective liaison and advocate for the firm.
•Developing a system for alerting various stakeholders to pending submission deadlines.
•Writing responses for submissions and compiling responses from other stakeholders.
•Creating, updating and maintaining tip sheets to help stakeholders create compelling submissions and build strong cases for improved rankings.
•Using the submissions to highlight the firm's practices, strengths, developments, and client accomplishments, while making sure the submissions are aligned with the business strategies of the practices--and importantly, strictly follow client preferences and ethical considerations.
•Coordinating with practice development managers and practice group leaders to gather, maintain and update practice development highlights, including descriptions of transactions and litigation cases.
•Managing the interview process for attorneys with the various directories and handling the logistics of those interviews. Preparing briefing papers and talking points for those interviews.
•Tracking client referrals pertaining to the various submissions.
•Tracking and analyzing results to identify trends in the rankings.
•Maintaining a collection of prior submissions for surveys, rankings and directories, and analyzing past performance to inform a strategy going forward.
•Preparing thoughtful analyses of rankings results to help identify areas for focus and to identify ways in which rankings results and commentary can be utilized for other marketing and PR purposes.
•Maintaining and updating a chart of results from various rankings.


EDUCATION, EXPERIENCE AND SKILLS REQUIRED:
•Bachelor's degree with 3-5 years experience as a PR or marketing professional
•Strong, effective, creative communicator, both written and oral
•Excellent organization and project management skills required
•Proven track record in leading projects and initiatives--as well as executing those projects.
•Proven track record working with colleagues and counterparts within an organization, as well as with executives, editors, writers and researchers at publications.
•Effective in providing seamless client service to internal stakeholders
•Embraces work in a high-demand, fast-paced environment
•Intellectual curiosity about the law
•Advanced proficiency with PowerPoint, Microsoft Word, Excel and other commonly used business software
•Creative thinking about marketing and public relations tactics



ESSENTIAL CAPABILITIES:
•Excellent writing and editing skills
•A self-starter who understands the details within a much larger content
•Demonstrable ability to communicate effectively and concisely in writing and orally with all levels of attorneys and staff
•Ability to command attention in fast-paced, highly demanding environment
•Ability to work effectively and efficiently in a team as well as independently; Must be able to share information, goals, opportunities, successes and failures with the appropriate parties
•Ability to multi-task, set priorities, and meet multiple deadlines in fast-paced environment
•Be flexible and tolerate ambiguity in order to respond quickly and positively to shifting demands and opportunities.
•Attention to detail. Strongly results-oriented and strong sense of ownership of projects.
•The ideal candidate will have 3-5 years of experience in disciplines that demand facility in project management, communications strategy, organizational skills, leading initiatives, and the ability to work closely and comfortably with sophisticated professional-service providers.


Please apply via the below link:
http://ch.tbe.taleo.net/CH01/ats/careers/requisition.jsp?org=ROPESGRAY&cws=1&rid=199

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